Monday, 09 November 2009

Do Lectures videos now online

Come and get 'em: the Do Lectures videos are starting to be put up on the website. I can particularly recommend Uffe Aelbeck, Geoff McFetridge and Tony Davidson. Every Thursday they'll put up some more. Keep on coming back for more.
9 Nov 2009 19:34:57 | do_lectures

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Do-lectures, last but not least: Adam Lowry Last (well, for me, I left a bit early) but definitely not least was Adam Lowry, one of the two co-founders of Method, which could be described as a cleaning products company, but one that is turning the category upside down. Adam's talk was the most dear to my heart because he talked about a topic which I've been thinking about lots lately: the design of business. He thinks business is an opportunity to change the world for the better, and that you can make 'change by design'. He said they love it when their business model gets copied, because that will create a new (and hopefully better) state of equilibrium. If Method brings out a product that is better for the environment, and P&G copies that, it's good for everyone. 'Don't make the consumer sacrifice, make the product better!' About change: 'Start small, to prove the business case, and then scale it up.' The most important skill a business needs is DESIGN. The definition of design is changing: it's going from being mostly concerned with aesthetics to design entire processes. Currently design is about the present tense, in the future we will need to think about yesterday, today and...
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Delight and money: the story of a panda USB stick ... also known as the USB stick I paid a premium for. Why did I pay a premium for something that is a prime example of a commodity? You can pick up USB sticks on every street corner. There is only one thing that you think about when you buy one: what's the storage capacity and how much does it cost. Or I should say 'how little does it cost?' since you want the most storage for the lowest price. So why did I pay a premium for this panda USB stick? Because it delighted me. It made me feel like something that is by definition a commodity doesn't have to be dull. That I have a choice to bring a smile to my face with something as humdrum as a USB stick. I felt I was choosing a utility based on something other than most storage for the lowest price, instead I was making it on how much delight and joy this would add to my life. There is beauty and joy everywhere, if you choose to see it and seek it out. Even in USB sticks. Let this be a lesson for all commodities. Seek delight, surprise and...

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