Do-lectures: some something concrete

And this is an awful pun, 'concrete', but I couldn't resist. David Rosenberg, CEO of Hycrete, a concrete company. Though I think he'd beg to differ: after a few introductory slides, he said that his is not a concrete company, it's a insurance company, they provide peace of mind. Which is when I sat up and started listening even more intently. 

Let me repeat what he said: 'we're not a concrete company, we're an insurance company.' What a great example of changing the way you think about your business. You're rarely in the business of the product or service you sell, you always 'sell' something else. He also mentioned they have moved from seeing themselves as a product company to a solution company.

That taught me (yet) again the lesson of humility. Even things which to me sound initially far beyond my comprehension or interest can be very interesting. And teach you a lesson. And that David definitely did.