*cue unabashed gushing. If you can't stand unabashed gushing, look away and come back for the next post*
As some of you know, I'm a bit of a fan of Apple. My trusty Powerbook turns 3 this month, I have a passionate love affair with my iPod Touch, and no, I don't have an iPhone yet but as soon as my current contract runs out this autumn you will see me sprint to the O2 store. Yep, I do like Apple. And this week, this was yet again reinforced.
A couple of weeks ago I got an email announcing the iTunes Live series of concerts in July, in the ever so cool Koko in Camden (evidence number 1: free concerts in a cool venue). The only way to get to the concerts was to put your name in a raffle to win tickets (clever piece of marketing evidence number 2, access to a select group of people about who you in the process gather what music they like), so I put my name in for the Jamie Lidell concert. And then completely forgot about the whole thing. Until I got an email announcing that I'd won tickets, hurrah. So I dragged a friend along, walked in, were given a pass that gave you access to 10 free songs from the iTunes live series (evidence number 3, give something away for free, everyone loves that), and then saw a stunningly good performance which blew my top off* (evidence number 4: program great artists). Every single detail was done right, and the whole thing was simple, but definitely not easy. Hats off to Apple, man, that was clever marketing/branding.
* I've been having really good concert karma lately, with Bruce Springsteen, John Mayer and Jamie Lidell, all fabulous concerts, in one month.
Whew, thought this was going to be about an iPhone ... for the record it's the same phone but a little faster ...
glad the concert was fun. :)
Posted by: Al | Sunday, 13 July 2008 at 06:02 PM